Why Winter Is the Perfect Season to Refresh Your Brand
As the snow starts to settle over the Lakes Region and the pace of business naturally slows, winter offers a unique opportunity for reflection and planning. While many of us are tempted to hunker down until spring, this quieter season is actually the perfect time to invest in the visual side of your business. Cozy studios, crisp light, and indoor spaces offer a fresh canvas to create images that truly tell your story—without the usual rush of fall or summer.
When things get quieter, you finally have the space to step back and ask: Does my brand visually reflect who I am and where my business is heading?
This is the perfect time to:
Schedule a brand or content shoot — so when the new year hits, you’re ready with updated imagery for your website, social media, and marketing.
Plan your next brand photography session — think lifestyle headshots, behind-the-scenes moments, and the details that tell your story.
Refresh your visual identity — this could mean updating your logo, revisiting your brand colors, or creating a consistent look across platforms.
My Brand Photography Sessions are designed to do just that. Each one is fully customized to your business—no cookie-cutter packages here. We’ll work together to create a session that highlights your personality, your purpose, and what makes your brand unique. Whether you’re a service-based entrepreneur, a small business owner, or a creative, your visuals should tell the story of you—confidently and authentically.
During the winter months, sessions often include cozy indoor studio shoots, lifestyle headshots, or content sessions right in your own space. It’s also a great time to create a library of photos that will carry you through spring marketing campaigns and beyond.
Here are a few favorites from past mini brand sessions—images that show the power of connection, personality, and intentional storytelling through photography.
So if you’ve been waiting for the “right time” to refresh your visuals… this is it. Winter gives you the space to focus, plan, and create without the rush.
Ready to chat about your winter brand session?
